Unsubscribe Link Asking too Much?

Is Your Unsubscribe Link Asking Too Much?

CAN SPAM compliance requires every commercial message to carry a digital unsubscribe option that allows an email subscriber to stop further messages, in addition to a physical mailing address.

Did you know that complicating the digital process is grounds for a violation of the CAN SPAM Act? 

What does that mean?

It means you can’t ask for more than an email address when a subscriber no longer wishes to receive your commercial messages.  You’ll have to look at other tracking options if you want to track demographics, source, or location of your opt outs. 

TheBizOppNetwork affiliate program would like to take this time to review 6 critical steps to remaining CAN SPAM compliant when emailing our offers.

1 – Prior to emailing an offer you must download a current copy of the offers suppression file. (Found under the offer details section on TheBizOppNetwork.com)

2 – Select only approved subjects and from lines from under your account.

3 – Use only approved creative found in your account.

4 – Promptly remove all subscribers that have asked to be taken off of your list.

5 – Keep the advertisers unsubscribe link intact within the body of your email.  Contact your affiliate manager right away if you notice a link is not functional. 

6 – Last, but not least, only send emails to subscribers whom have given you consent to do so. Harvesting addresses is not only a violation of our Terms and Conditions but also a major violation with the FTC.

Need help staying compliant?  Call us at 800.304.0682 or ping your affiliate manager now on AIM.  We are committed to remaining CAN SPAM compliant.

CAN SPAM, emailing an offer, FTC, opt out, unsubscribe